News Archive

17/09/2010

New SmartWi launched at IBC2010

A new SmartWi – the SmartWi II – was launched by SmartWi International A/S at the IBC2010 Exhibition in Amsterdam in September. This coincides with campaign towards the Operator Market for the SmartWi Multiroom Solution.

Already a world leader in wireless distribution of pay-TV signals for private homes, SmartWi still found room for improvements. In fact, at first glance old customers would hardly recognize the SmartWi II because of the classic, piano black design. Also, in the new SmartWi the program smartcard is hidden inside the master box making it fairly difficult for outsiders to guess what it really is doing in a private home.

The news inside the Master Box and in the client cards include a different layout , better transmission stability and the ability to insert and apply an optional 2nd program card.

Until now SmartWi has primarily been marketed for private customers – although the client portfolio does include professional operators. At SmartWi International we believe that the SmartWi II has matured to a point where it is more than ready for the operators that may wish to substitute their present solution with a wireless solution.

At IBC2010 we met with representatives of numerous professional industry players and feel confident that they will indeed go for a wireless solution that implies a step forward in comparison to other business models – and SmartWi International is looking forward to meet the specific demands that operators may have.

“We are highly flexible in terms of adapting SmartWi - both technology and design. The standard model comes with a versatile firmware that a provider may not be interested in. So, we provide a specific version for each provider,” says Kurt Panduro Olesen, CEO at SmartWi International. Flexibility in design includes specific colour, logo, and OEM production.

Equally important is the effort to meet the commercial preferences of the providers.

“Some professional customers may want to buy a quantum of SmartWi and sell or lease them to their subscribers with their own logo. Others may prefer to lease from us and let us take care of service and updates. Either way, we are able to provide,” says the SmartWi CEO.

08/09/2010 - 14/09/2010
See you at IBC-Content, Amsterdam 
Stand 5.C46

25/11/2009
New distributor 
Norway

28/01/2009

SATRO s.r.o. and SmartWi International A/S has entered into an agreement where SmartWi will be used as a secure Multiroom solution in SATRO´s cable network. 
SATRO is a large innovative cable operator in Slovakia who already has a high penetration of Conax CAS7 enabled digital boxes in their network.

“We are proud to welcome SATRO in our portfolio of professional customers” – says Jan Skaug Sorensen, Sales manager SmartWi Internationaland continues “We are happy to note that more and more professional customers realise that the policy giving out more than one card per household, is not the way ahead. We expect to announce corporations with more operators in the near future”.